1. Overview of Precious Heritage Art Gallery Museum

The Precious Heritage Art Gallery Museum not only showcases artistic photographic work but also serves as a gateway to the diverse and rich cultural world of Vietnam through the lens of the talented photographer Réhahn.

1.1. Location

The Precious Heritage Art Gallery Museum is located at 26 Phan Boi Chau Street, Cam Chau Ward, Hoi An City, Quang Nam Province. From the central area of Hoi An Ancient Town, you go straight along Nguyen Duy Hieu Street, then turn left onto Phan Boi Chau Street. After a short distance, you will find the museum conveniently situated.

The museum is situated on a street with houses featuring classic old French architecture painted in the characteristic pale yellow of Hoi An along with a few small cafes and souvenir shops, adding convenience for visitors.

To head to the Precious Heritage Art Gallery Museum, visitors need to go straight along Nguyen Duy Hieu Street

1.2. Opening Hours And Entrance Fees

To ensure visitors can comfortably plan their exploration and have a wonderful experience, the Precious Heritage Art Gallery Museum welcomes guests every day of the week, from early morning until late evening, and notably, admission is free for everyone.

The Precious Heritage Art Gallery Museum opens from 8:00 AM until 8:00 PM, as the lights of Hoi An begin to glow. Step into this artistic space, you will be amazed by the vibrant colors of Vietnam's ethnic cultural heritage while reading emotionally rich stories told through photographs.

Step into the art space Precious Heritage, where time and culture converge (Source: Viet Nam Authority of Tourism)

1.3. 3 Ways to Head to The Museum

The Precious Heritage Art Gallery Museum is conveniently accessible for visitors traveling from various areas within and outside the city. Here are some suggestions for transportation and estimated travel times:

• By motorbike: If you are staying near Hoi An, it will take you from 5 to 10 minutes to self-drive by bike with the rental price ranging from approximately 120,000 VND - 150,000 VND (approximately USD 5 - USD 6.5) per day. If you request rides from a ride-hailing motorbike application, the estimated cost for a trip will be slightly more affordable, specifically is around 15,000 VND - 25,000 VND (USD 0.65 - USD 1.1)
• By taxi: Taxis are a fast and comfortable way to travel within the Hoi An area. You can easily book a car via digital ride-hailing apps or local taxi companies. The cost for a taxi ride ranges from approximately 25,000 VND to 40,000 VND (USD 1.1 - USD 1.7) while it only takes you about 5 - 7 minutes to head there from the ancient town.
• By bicycle: Renting a bicycle is a wonderful way to explore Hoi An at a leisurely pace and enjoy the fresh air. Bicycle rental prices are usually around VND 30,000 - VND 50,000 per day. From the ancient town area, it only takes about 10 - 15 minutes of leisurely cycling to reach the museum.

Getting to the Precious Heritage Art Gallery Museum is quite easy and quick, no matter what transportation you choose, giving you more time to immerse yourself in the cultural values here. Specifically, from Hoi An Ancient Town, it takes only about a 4-minute drive. Follow Phan Chu Trinh Street, then turn left onto Hoang Dieu Street, and then turn right onto Phan Boi Chau Street. The museum is located at 26 Phan Boi Chau Street.

Start your journey to explore Vietnam's cultural heritage at Precious Heritage Art Gallery Museum by motorbike, taxi and bicycle (Source: Visit Hoi An)

2. Establishment of Precious Heritage Art Gallery Museum

The Precious Heritage Art Gallery Museum is not just an ordinary art exhibition space, but also the result of a long and dedicated journey by French photographer Réhahn Croquevielle. The gallery showcases emotional photographic works that authentically and vividly capture the cultural beauty and people of Vietnam's 54 ethnic groups. The museum officially opened in 2017, marking a significant milestone in Réhahn's career and in the effort to preserve Vietnam's fading cultural values.

To capture those deeply moving moments, Réhahn spent many years living and experiencing life with ethnic communities across the country. It was his sincerity and respect for the local culture that enabled him to obtain the most authentic footage of Vietnamese. One of Réhahn's globally renowned works is the photograph 'Hidden Smile' of Mrs. Xong, which has been featured in numerous prestigious international newspapers including New York Weekly, BBC, etc.

It was also this profound love for Vietnam and the concern over the potential loss of certain traditional cultural aspects that motivated Réhahn to establish the Precious Heritage Art Gallery Museum. He wanted to create a space where his photographs could tell inspiring stories of the Vietnamese people and culture to the world, which help other visitors learn and appreciate the invaluable cultural heritage of Vietnam.

Precious Heritage Art Gallery Museum is a place where the colors of Vietnamese culture converge through the lens of photographer Réhahn (Source: rehahnphotographer.com)

3. Highlights of Precious Heritage Art Gallery Museum

The Precious Heritage Museum, spanning over 500 square meters within an old French house, takes you on an emotional visual journey. Hundreds of portraits, more than 60 traditional costumes, the sounds of folk songs, and above all, the magic hidden within each artwork will tell you the story of Vietnam.

3.1. The Fine Art Room

Stepping into the first room, you'll be overwhelmed by the large-format portraits, printed on high-quality fine art paper, celebrating the inner beauty and cultural diversity of the Vietnamese people. Each photograph is a story told through eyes, smiles, costumes, and the wrinkles of time. Here, you'll see children coming from highlands with innocent smiles, elderly people with profound gazes, and traditional costumes woven by the skillful hands of Vietnamese women.

To capture these authentic and emotional photographs, he spent many years living with ethnic communities, learning about their customs, and building trusting relationships.

Note: Please take your time to carefully observe each photograph and read the accompanying captions to better understand the subject and the story behind each artwork.

Immerse yourself in the world of artistic portraits, where cultural beauty is portrayed in the most authentic way (Source: rehahnphotographer.com)

Discover the diversity of Vietnamese beauty and soul through an impressive collection of portraits (Source: rehahnphotographer.com)

3.2. The Indigo Room

Entering the Indigo Room, you will admire meticulously indigo-dyed costumes, unique fabric dyeing tools and techniques. The soft lighting in the room creates a tranquil space, highlighting the natural beauty of this color. Indigo represents more than just a dye; it's an integral part of cultural heritage, reflecting the skill and patience of the artisans from the Hmong ethnic group.

Note: You can touch some of the displayed indigo fabric samples to better feel the texture and traditional weaving and dyeing techniques.

The Indigo Room is a place to honor traditional beauty through natural colors (Source: La Maison d’Indochine)

Step into a world of indigo and cultural stories at Precious Heritage (Source: Réhahn Photography)

3.3. The Northern Vietnam Area

This area vividly recreates the cultural space of the ethnic groups in Northern Vietnam. You will admire the vibrant costumes of the H'Mong, Dao, Thai people, and others, along with traditional musical instruments and distinctive household items. The portrait photographs clearly depict the life and customs of the people in the highlands.

Réhahn captured these materials by personally exploring the northern mountainous regions, participating in traditional festivals, and living with the people to record the most authentic moments.

Note: Pay attention to the small details on the costumes and displayed objects, as they contain fascinating cultural stories.

Discover the cultural beauty of the northern mountainous region of Vietnam, where colorful costumes tell their own stories (Source: Mindtrip)

Immerse yourself in the unique cultural space of ethnic minorities in the North at Precious Heritage (Source: Mindtrip)

3.4. The Central And Southern Vietnam Area

Continuing the journey, you will explore the culture of the ethnic groups in Central and Southern Vietnam. The costumes of the Ede, Bana, Cham people, and others have their own unique features, reflecting the natural conditions and historical development of each region.

The portrait photographs express the openness and hospitality of the people in Central and Southern Vietnam. One of the impressive photographs is the image of Cham women in traditional attire, highlighting the graceful beauty and distinctive culture of this ethnic group.

Note: Learn about the differences in costumes and customs between the ethnic groups in the two regions to see the rich cultural diversity of Vietnam.

>>> See more: Explore Tra Que Village – 2024 United Nations Best Tourism Village

Discover the cultural beauty of Central and Southern Vietnam through costumes and smiles at Precious Heritage (Source: Réhahn Photography)

The unique colors of the Ede, Ba Na, Cham People converge in the cultural space of the Central and Southern regions (Source: Réhahn Photography)

4. Nearby Attractions for More Cultural Insights And Entertainment

After immersing yourself in the art and cultural space at the Precious Heritage Art Gallery Museum, visitors can continue to explore other interesting destinations located very nearby to gain a more comprehensive view of Hoi An and enjoy unique entertainment experiences.

4.1. Museum of Trade Ceramics (600m)

Just a short walk of about 600 meters from the Precious Heritage Art Gallery Museum, the Museum of Trade Ceramics is an ideal destination for those who love history and ancient architecture. Located in a beautiful traditional wooden house, the museum displays a rich collection of ceramics dating from the 13th to the 17th centuries.

Another thing that makes the museum stand out though, is the unique architecture of the house, with its intricately carved wooden pillars and mossy tiled roof. During your visit, you will admire exquisite ceramic artifacts from various countries and learn more about the vibrant cultural exchange of ancient Hoi An Town.

Discover ancient beauty and stories of trade through ceramics at the Museum of Trade Ceramics (Source: Hoi An Museum)

4.2. Hoai River (1km)

About 1 kilometer from the museum, the Hoai River is a symbol of Hoi An, possessing a poetic beauty. Visitors can rent small boats to stroll around the river at dusk, admiring the ancient houses reflecting on the water and the vibrant lanterns beginning to light up. Especially every evening, both banks of the river become magically shimmering with thousands of colorful lanterns.

Hoai River, a destination not to be missed when coming to Hoi An, a world cultural heritage (Source: Visit Hoi An)

4.3. Hoi An Night Market (1km)

Hoi An night market, located about 1 kilometer from the museum, is a vibrant destination in the evening. Here, you can enjoy Hoi An's specialty street food such as “Cao Lau”, “Mi Quang”, “Banh Bao”, etc. Besides, the market also sells many unique handicrafts, clothes, souvenirs, lanterns,etc. This is an ideal place for you to buy souvenirs for relatives and friends, and at the same time experience the bustling trading atmosphere imbued with local culture.

Immerse yourself in the bustling atmosphere and magical beauty of Hoi An night market (Source: Visit Hoi An)

Hopefully, through this article, you have gained a deeper insight into the Precious Heritage Art Gallery Museum, a unique cultural space that preserves meaningful stories about the land and people of Vietnam through the talented lens of photographer Réhahn. In addition, Hoi An has many other interesting things to explore, from the serene historical sites to the shimmering beauty of the Hoai River and the bustling atmosphere of the night market. Don't forget to consider a trip to Coconut Village Hoi An for a unique eco-tourism experience. And for a relaxing day by the sea, An Bang Beach Hoi An is an absolute must-visit. These are just some of the top Hoi An things to do that promise a memorable visit.

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