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Standing majestically along the northern banks of the romantic Perfume River, Dong Ba Market emerges as one of Vietnam's most captivating traditional marketplaces. This sprawling commercial hub, with its distinctive bell tower rising above bustling merchant stalls, offers travelers an authentic glimpse into the heart and soul of ancient Hue. What stories echo through these bustling aisles? Step inside, and let the market reveal them to you.
More than just a trading hub, Dong Ba Market captures the essence of the city’s culture, rhythm, and resilience. To truly understand Hue, you must first step into the heart of its oldest and most vibrant market.
Dong Ba Market is located at No. 2 Tran Hung Dao Street, Phu Hoa Ward, Thua Thien Hue Province, right along the northern bank of the Perfume River. Its distinctive grey facade and bold red "Chợ Đông Ba" sign mark the gateway to Hue’s most iconic market. Stretching from Trang Tien Bridge to Gia Hoi Bridge, this marketplace commands a prime location in the heart of Hue City, making it easily accessible to both locals and international visitors exploring Vietnam's former imperial capital.
Dong Ba Market is perfect starting point for a comprehensive cultural exploration of this UNESCO World Heritage city (Source: Internet)
Before Dong Ba Market's establishment, a grand marketplace called Qui Gia Thi operated outside Chanh Dong Gate during King Gia Long's reign, symbolizing the Nguyen Dynasty's return to Phu Xuan (present-day Hue). However, this original market was destroyed in 1885 during an attack on the capital. King Dong Khanh rebuilt and renamed it "Dong Ba Market" in 1887.
In 1899, under King Thanh Thai decision, the market was relocated to its current strategic position. Despite over a century of evolution, Dong Ba Market has remarkably preserved its authentic Vietnamese character while adapting to modern commercial needs.
A major renovation in 1987 upgraded the bell tower, expanding the total area to over 47,600 square meters (Source: Internet)
Dong Ba Market operates daily from 07:00 AM to 07:00 PM, maintaining consistent hours throughout the week. However, the most dedicated vendors, particularly food stall operators, begin arriving as early as 04:00 AM to 05:00 AM.
The busiest time is typically in the early morning hours, while late afternoons after 03:00 PM offer a more relaxed experience, especially as the temperature cools down. If you prefer fewer crowds, weekdays are ideal; weekends and national holidays tend to draw larger groups of both locals and tourists.
Weekend mornings and major Vietnamese holidays typically see significantly increased crowds (Source: Internet)
Located at No. 2 Tran Hung Dao Street, right in the center of Hue along the northern bank of the Perfume River, Dong Ba Market is easy to reach by various means of transportation:
Travelers commonly reach Dong Ba Market by taxi, motorcycles, or public bus for convenience (Source: Internet)
Dong Ba Market consists of three floors centered around a distinctive "bell tower," with each level thoughtfully organized by product categories to create an efficient shopping experience. The market spans almost 48,000 square meters, housing diverse sections selling everything from fresh fruits and seafood to clothing, handicrafts, and kitchenware.
The first floor serves as the culinary heart of Dong Ba Market, featuring daily cooking ingredients and an abundance of Central Vietnam's delectable specialties, including fermented anchovy sauce, dozens of fresh fish varieties, poultry, and extensive dried food selections. Visitors will discover an impressive array of Hue specialty fish sauces such as mam co Ri and mam nem, alongside premium dried seafood from Central Vietnam.
This level also features the famous Dong Ba Market food court, consisting of numerous food stalls surrounding a dining area accommodating approximately 200 people, where visitors can sample authentic Vietnamese breakfast dishes including “pho”, “bun bo Hue” (spicy beef noodle soup), “banh beo” (steamed rice cakes), “banh nam” (flat rice dumplings), etc.
The first floor of Dong Ba Market is a vibrant showcase of Hue’s rich culinary heritage (Source: Internet)
The vibrant second floor showcases exquisite handicrafts that exemplify Vietnamese artisanal excellence, featuring handcrafted conical hats from Phu Cam village, sophisticated ornaments from Ke Mon jewelry village, bamboo products from Bau La, Da Le, and Phu Thu villages, plus skillfully sculpted ceramics with traditional Vietnamese aesthetics. Shoppers will find an impressive selection of metal wares, Phuoc Tich ceramics, and diverse bamboo products, making this floor ideal for discovering authentic Vietnamese souvenirs.
The second floor is perfect for picking up meaningful, handmade souvenirs that carry a piece of Hue’s heritage (Source: Internet)
The third floor transforms into a textile paradise, featuring flamboyant fabric stalls and clothing displays that immediately capture visitors' attention, from traditional yet distinctive ao dai styles to casual everyday wear. This is the perfect destination for custom-tailoring Vietnam's iconic traditional dress.
For those looking to create a personalized ao dai or bring home a unique piece of Vietnamese fashion, this floor is not to be missed (Source: Internet)
More than just a place to shop, Dong Ba Market offers a rich cultural experience that immerses you in the everyday life of Hue. Here are some of the best local experiences you shouldn’t miss during your visit.
A visit to Dong Ba Market wouldn’t be complete without tasting its signature dishes – simple yet deeply flavorful street foods that reflect the soul of Hue:
Dong Ba Market offers the most comprehensive collection of Thua Thien Hue's cultural treasures, including "non la bai tho" (conical hats with woven poems) from Phu Cam Village made from latanier leaves, me xung candies, Truoi tea, tom chua (Hue Sour Shrimp), and lotus seeds from Tinh Tam Lake.
Visitors can browse through beautifully embroidered and tailored Ao Dais in various colors and styles, impressive lacquerware collections including bowls, trays, and vases, delicate silk paintings depicting Vietnamese landscapes, and intricate woven baskets crafted by skilled artisans.
Vibrant souvenir stalls at Dong Ba Market offer hats, crafts, and textiles – a highlight in many dong ba market reviews (Source: Internet)
For photography lovers, Dong Ba Market photos offer a rich canvas of color, character, and cultural storytelling. With its iconic bell tower, arched merchant buildings, and lively daily scenes, the market is an ideal setting to document the authentic spirit of Vietnamese life.
Photography Tips for Dong Ba Market:
The market's architectural elements create compelling compositional frames for both wide-angle establishing shots and intimate detail photography (Source: Internet)
Here are some essential tips to enhance your experience at Dong Ba Market:
1 - Ask prices and explore deeper into the market
Prices can vary between stalls, especially near the entrances. Venturing further inside may lead to better deals. Always ask for prices beforehand to avoid misunderstandings.
2 - Carry cash
Many vendors do not accept credit cards, so having Vietnamese dong on hand is essential. Bargaining is customary; starting at 50% of the quoted price is a common practice.
3 - Secure your personal belongings
The market can be crowded, making it a target for pickpockets. Use a crossbody bag, keep valuables close, and remain vigilant at all times.
4 - Learn basic Vietnamese phrases
Simple greetings and phrases like "Xin chao" (Hello) and "Bao nhieu tien?" (How much?) can enhance interactions with vendors and may lead to better deals.
5 - Properly package and preserve dried goods
If purchasing dried seafood or fermented products as gifts, ensure they are well-sealed to prevent leakage and odors. Vendors often provide vacuum-sealing services upon request.
6 - Respect local customs and practices
Vietnamese tradition considers it unlucky when the first customer of the day browses without purchasing, potentially bringing bad fortune to the vendor. If visiting during early morning hours, avoid extensive browsing at stalls unless genuinely interested in purchasing.
Many vendors do not accept credit cards, so having Vietnamese dong on hand is essential (Source: Internet)
After exploring the market, take the opportunity to discover these nearby cultural and historical attractions – all within a short walk or drive:
Dong Ba Market represents far more than a simple shopping destination - it embodies the living spirit of Vietnamese commercial culture, where ancient trading traditions flourish alongside modern life. Whether savoring authentic Hue cuisine, discovering handcrafted souvenirs, or simply absorbing the vibrant atmosphere of this centuries-old marketplace, visitors leave with genuine insights into Vietnam's cultural heart.
Ready to explore Hue like a local? Book your flight to Hue with Vietnam Airlines – the national flag carrier offering reliable service, convenient flight options, and seamless connections to Vietnam’s cultural treasures.
Passengers are required to have adequate travel documents for all flights on all concerned airlines and to abide by national laws and regulations. Vietnam Airlines does not take responsible if passengers are denied entry into any country.
Please visit here for more details.
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