1. Where is Sam Son Beach?

Sam Son Beach is located in the northern part of Vietnam, in Thanh Hoa Province. It lies approximately 180 kilometers southeast of Hanoi, making it a popular destination for weekend getaways from the capital. The beach is about 16 kilometers from Thanh Hoa city, which is easily accessible by car or bus.

Sam Son Beach is known for its picturesque coastline, stretching along the Gulf of Tonkin. The beach is characterized by its fine, golden sand, clean blue waters, and gentle waves, making it an ideal spot for swimming and relaxation. Visitors can enjoy both the beach's tranquil atmosphere and its lively activities, including water sports and seafood dining. The sunset views here are particularly stunning, as the sun dips behind the mountains, casting a golden hue over the sea.

The best time to visit Sam Son Beach is during the summer months, from May to September, when the weather is warm and perfect for beach activities. It's advisable to avoid visiting during the rainy season, from October to December, as heavy rain and storms can disrupt outdoor plans.

An attractive summer fun and cooling destination

2. How To Get To Sam Son Beach?

From Hanoi, you can reach Sam Son Beach by car, motorbike, train, or bus. By car, it takes 3 to 4 hours via National Route 1A. Motorbike offers a more adventurous option with scenic stops along the way. Trains run regularly from Hanoi to Thanh Hoa, about 16km from the beach, where you can take a taxi or bus to the destination. Several bus companies also provide daily services from Hanoi to Sam Son, taking around 3 to 4 hours, depending on traffic.

From other provinces, you can reach Sam Son Beach by air or train. The nearest airport is Tho Xuan Airport, located about 45km away, with taxis or shuttle buses available for transfer. Trains from various provinces also go to Thanh Hoa, from where you can take a taxi to the beach.

Once in Sam Son, you have several transport options to get around. Taxis are available for convenient travel to the beach and nearby attractions. For more flexibility, you can rent a motorcycle to explore the area, or use electric cars in certain areas for an eco-friendly option. If you prefer a traditional experience, you can take a rickshaw ride along the beach. Alternatively, renting a bicycle offers a leisurely way to enjoy the surroundings.

The transportation to Sam Son Beach is quite convenient

3. 4+ Top Beaches in Sam Son

3.1. Sam Son Beach A

Sam Son Beach A is the most popular and accessible beach in Sam Son, located right in the heart of the town, making it a prime destination for both locals and tourists. The beach features a long stretch of golden sand, crystal-clear waters, and is surrounded by lush green hills and rocky formations, creating a perfect blend of nature’s beauty.

Visitors can enjoy a variety of activities here, from swimming and sunbathing to exciting water sports like jet skiing and parasailing. The beach is also a great spot for beach volleyball and leisurely walks, especially in the evening when the stunning sunset paints the sky. Along the shore, you'll find numerous seafood restaurants offering fresh local dishes, making it an ideal spot to relax and enjoy both the natural beauty and the local cuisine

Sam Son Beach A attracts a large number of tourists

3.2. Sam Son Beach B

Sam Son Beach B is located about 5 km to the east of Sam Son Beach A, offering a quieter and more serene alternative for visitors seeking a peaceful retreat. The beach is known for its clean, soft white sand and crystal-clear waters, bordered by lush green trees and small hills, providing a more secluded atmosphere.

It's an excellent spot for those looking to escape the crowds and enjoy the beauty of nature. Visitors can take leisurely walks along the shoreline, swim in the calm waters, or simply relax under the shade of the trees. This is also a great place to rent a boat and explore the coastline or engage in a variety of water sports, like kayaking.

This beach is perfect for families, couples, or anyone in search of a tranquil beach experience in Sam Son

3.3. Sam Son Beach C

Sam Son Beach C is located around 3 km south of Sam Son Beach A, and it’s known for its more relaxed and natural atmosphere. The beach features golden sand, clear blue waters, and is surrounded by picturesque landscapes, including towering palm trees that provide plenty of shade.

The area is quieter than the main beach, making it a great choice for visitors looking to avoid the crowds and enjoy a peaceful time by the sea. Activities here include swimming, sunbathing, and casual beach walks. Visitors can also rent kayaks or enjoy fishing along the shore.

The calm environment and stunning views make it a perfect spot for those who wish to unwind, take in the scenery, and experience the unspoiled beauty of Sam Son

3.4. Sam Son Beach D

Sam Son Beach D is located to the west of Sam Son, near the Bao Anh Restaurant and the Nguyen Thi Loi monument, close to the FLC Sam Son Resort and the intersection of Ho Xuan Huong and Tran Nhan Tong Streets. This beach is less crowded compared to other beaches in the area, providing a more peaceful and relaxing atmosphere for visitors. Sam Son Beach D is known for its fine golden sand, clear blue waters, and fresh air.

The area is also near a fishing village, offering a chance for visitors to experience local life and enjoy fresh seafood. In addition to swimming, activities such as photography, seafood tasting, and exploring the fishing village make this beach a perfect destination for those seeking tranquility and a connection to local culture.

The calm waves make it an ideal spot for swimming and unwinding by the sea

4. Must-See Festivals in Sam Son

Sam Son is not only known for its beautiful beaches but also for its vibrant festivals. These festivals offer a glimpse into the rich cultural and spiritual life of the region, making them a must-see for any visitor.

• Sam Son Beach Tourism Festival: Typically held in April or May, marking the beginning of the tourist season. This is the most popular festival in Sam Son, aimed at promoting the region's tourism and attracting visitors. It includes a variety of cultural events, performances, beach activities, and sporting competitions, such as boat races and volleyball tournaments. The festival highlights local traditions and customs, offering visitors a chance to experience Sam Son’s vibrant atmosphere.
• The Temple of Doke Cuoc Prayer Festival: Held annually on the 5th day of the first lunar month. This is a spiritual festival dedicated to the worship of the Doke Cuoc Temple. It is believed that prayers made during the festival can bring blessings for prosperity and health. The festival features traditional rituals, prayers, and performances of folk music and dances, allowing visitors to engage with local religious practices and beliefs.
• Sam Son Trong Mai Love Festival: Typically celebrated in February, around Valentine’s Day. This festival is centered around the famous Trong Mai Rock (Drum and Wife Rock) in Sam Son, a symbol of love and romance. The festival includes various activities such as music performances, poetry readings, and folk games, all celebrating love and affection. It's a romantic celebration, often attracting couples looking for a symbolic experience.
• The Fishermen's Festival – Boat Racing: It is celebrated during the 1st month of the lunar calendar, usually in February or March. This festival honors the region’s fishing heritage and traditions. It features boat races, where local fishermen compete in traditional boats, and prayer ceremonies for a bountiful and safe fishing season. The festival is accompanied by vibrant folk dances, music performances, and local food stalls, creating a lively atmosphere celebrating both the community’s fishing culture and local traditions.

The vibrant atmosphere during the festival season in Sam Son

5. Top Attractions Near Sam Son Beach

5.1. Doc Cuoc Temple

Address: Truong Son, Sam Son, Thanh Hoa (1,2km from Sam Son Beach)

Located near the beach, Doke Cuoc Temple is an ancient religious site dedicated to the worship of the God of Sea and the local deity. It is believed that the temple brings blessings for prosperity and good health. Visitors can enjoy the serene atmosphere, beautiful architecture, and participate in spiritual ceremonies, especially during the prayer festival.

This is one of the most famous spiritual destinations in Thanh Hoa

5.2. Truong Le Mountain

Address: Truong Son, Sam Son, Thanh Hoa (2,2km from Sam Son Beach)

Truong Le Mountain is a scenic and historical spot, offering panoramic views of Sam Son Beach and the surrounding areas. Visitors can hike up to the top to see the famous Trong Mai Rock and enjoy stunning vistas of the coastline. The mountain is also home to the Ba Trieu Temple, dedicated to the heroic figure, Trieu Thi Trinh, adding a cultural element to the natural beauty.

Sunset in Truong Le Mountain

5.3. Trong Mai Rock

Address: Truong Son, Quang Xuong, Thanh Hoa (2,2km from Sam Son Beach)

Trong Mai Rock consists of three large stones arranged in a unique formation: one stone represents a rooster, another a hen, and the third serves as their shared perch. This arrangement symbolizes eternal love and fidelity. According to local legend, a fisherman and a celestial maiden fell in love and, after their passing, transformed into these stones to remain together forever.

Designated as a national cultural and historical site in 1962, Trong Mai Rock attracts visitors with its scenic beauty and romantic legend. The area offers panoramic views of the coastline and is a popular spot for photography and reflection. Additionally, the Love Festival is held annually at this site, celebrating the enduring themes of love and devotion.

A symbol that proves love

5.4. Co Tien Temple

Address: Truong Son, Sam Son, Thanh Hoa (5,3km from Sam Son Beach)

The temple was originally built during the Ly Dynasty in an ancient architectural style, consisting of three sections: the Front Hall, Middle Hall, and Back Sanctuary, in the shape of the Chinese character "Dinh" (resembling a hoe-shaped design). In 1962, the temple was recognized as a national cultural heritage site by the Ministry of Culture, Sports, and Tourism.

According to legend, the temple honors a young woman who was a healer, dedicated to helping the poor. After disobeying her parents, she was exiled and later married a poor man named Coi. After contracting leprosy, she was cured by an elderly woman using herbal medicine and water from the Vung Tien spring. Once healed, she and her husband dedicated their lives to gathering herbs to help others. One day, they went to the mountaintop and never returned, and their home became the site of Co Tien Temple.

Co Tien Temple not only serves as a spiritual site but also offers visitors the chance to enjoy breathtaking views of nature

5.5. Sam Son Night Market

Address: Thanh Nien Street, Bac Son, Sam Son, Thanh Hoa (400m from Sam Son Beach)

The Sam Son Night Market is a vibrant and bustling destination that comes alive after sunset, offering visitors a unique blend of local culture, cuisine, and entertainment. Located in the heart of Sam Son City, the market stretches approximately 220 meters and features over 140 stalls, including both fixed and mobile vendors.

Operating from 6:00 PM until 2:00 AM, the market provides a lively atmosphere where locals and tourists alike can explore a wide array of goods and experiences. Shops offer fresh seafood, dried fish, tropical fruits, and a variety of local specialties, allowing visitors to indulge in authentic Thanh Hoa flavors

Beyond shopping and dining, the night market also features traditional games, live music performances, and cultural activities, creating an immersive experience that reflects the rich heritage of the region.

The Sam Son Night Market offers an unforgettable experience that captures the essence of this coastal city

Sam Son Beach is a must-visit destination for anyone looking to experience the charm of Vietnam’s coastline. With its scenic views, welcoming local culture, and exciting activities, it promises to provide an unforgettable experience for all who visit. Whether you're interested in exploring historical landmarks, indulging in local cuisine, or simply relaxing by the sea, Sam Son Beach offers something for everyone.

If you want to visit Sam Son Beach, book your Flight to Thanh Hoa with Vietnam Airlines today! For more details on flights, baggage policies, and travel itineraries, contact Vietnam Airlines via their hotline at 1900 1100, or through Fanpage or Zalo for expert advice.