1. Exploring Local Markets While Shopping in Danang

Discover the vibrant charm of Danang’s local markets, a key part of what to see in Danang Vietnam, where you can shop for fresh produce, unique souvenirs, and delicious street food.. From bustling night markets to hidden gems, these spots offer an authentic glimpse into the city's culture and daily life.

1.1. Con Market

One of Danang’s oldest and most famous markets, Con Market is a must-visit for those looking to experience the city’s rich culinary scene. The market is divided into three sections: an outdoor area, a dry goods section, and an indoor food court.

The dry goods section is the busiest part of the market, selling a variety of local specialties, which are the hallmarks of the market such as dried squid, dried fish, dried squid, beef sausage, “tre”, fermented fish sauce, and shrimp paste. A must-buy specialty here is Danang’s famous “cha bo” (beef sausage), a flavorful delicacy that makes a great souvenir.

The indoor food court is a haven for foodie and dry goods, clothes, and souvenirs. The area surrounding Con Market in Danang is often called a "foodie paradise", where you’ll find all the most delicious, famous, and irresistible local dishes, from “hu tieu” (rice noodle soup), “mi Quang” (Quang-style noodles), “banh beo” (steamed rice cakes), “banh bot loc” (tapioca shrimp dumplings), etc.

Con Market provides a spacious and airy atmosphere even on busy days

1.2. Han Market

Dubbed “the shopping paradise” of Danang, Han Market is a two-story market packed with everything from local delicacies to fashion and handicrafts.

• Ground floor: A diverse mix of snacks, dried seafood, fresh produce, and Vietnamese fish sauce varieties like anchovy sauce, fermented shrimp paste, and pickled fish sauce. This is also a great place to shop for handwoven grass and bamboo crafts, perfect souvenirs with a cultural touch.
• Second floor: A treasure trove of fabric, shoes, handbags, and clothing, offering both traditional and modern styles at budget-friendly prices.

Spanning nearly 30,000m² with over 600 stalls, Han Market is ideal for visitors looking for authentic Danang products at reasonable prices. In addition to specialty goods, Han Market also features a vibrant food section where you can sample local favorites such as “oc hut” (stir-fried snails), “bo nuong la lot” (grilled beef wrapped in betel leaves), “banh xeo” (sizzling pancakes) and “banh bot loc” (chewy tapioca dumplings). Be sure to stock up on dried seafood, local sauces, and handmade crafts before heading home!

Han Market is located right in the city center, featuring a spacious facade and easy access for tourists

1.3. Son Tra Night Market

Located right on the city's extremely convenient traffic axis, close to Dragon Bridge, Son Tra Night Market is the must-see place for a lively night market experience. Designed as a blend of a pedestrian street and a vibrant marketplace, this night bazaar is the go-to spot with a variety of different experiences.

• Shopping highlights: The market offers a wide variety of affordable items for tourists, from trendy clothes, bags, and shoes to handcrafted souvenirs.
• Food & Entertainment: You can savor Danang’s street food specialties such as "goi cuon" (fresh spring rolls), "che" (sweet soup), "tra sua" (milk tea), "oc" (snails), "banh trang nuong" (grilled vietnamese rice paper), then immerse yourself in street performances like fire dancing, magic shows, and calligraphy demonstrations.
• Family-friendly activities: The market features a kid’s play area with skateboarding and rollerblading zones, making it a great stop for families.

If you visit on the weekend or major holidays, you’ll witness the Dragon Bridge’s breathtaking fire and water show at 9:00 PM, a signature Danang attraction that makes your shopping trip even more memorable!

Son Tra Night Market is located near Dragon Bridge, attracting many visitors thanks to its convenient location

2. Best Malls for Shopping in Danang

Beyond its vibrant traditional markets, Danang is also home to modern shopping malls that offer a seamless blend of retail, dining and entertainment. These venues represent the best shopping in Danang for those seeking air-conditioned comfort and international brands.

2.1. Vincom Plaza

Located near Dragon Bridge, Vincom Plaza Danang is a modern four-story shopping complex featuring premium fashion, cosmetics, household goods, entertainment, and dining. It is one of the largest luxury shopping centers in the city, catering to both locals and tourists looking for a refined retail experience.

Step into a world of high-end shopping, where the latest fashion trends, premium beauty products, and stylish accessories await. From top fashion brands like Nike, Levi’s to renowned beauty names like Ohui, TheFaceShop, Vincom Plaza Danang has it all. And for everyday essentials, the WinMart supermarket on the second floor spans 3,000m², offering over 20,000 products, from fresh groceries and beverages to electronics and household goods, ensuring a seamless shopping experience.

Vincom Plaza is not just about shopping, it’s a complete lifestyle destination. The fourth floor offers a culinary journey with famous restaurants, serving flavors from around the world. Additionally, families visiting with children will love TiniWorld, a 3,000m² indoor play center that blends fun with education. Whether you're shopping, dining, or seeking entertainment, Vincom Plaza has something for everyone.

Vincom Plaza Danang stands out with its modern design and spacious layout

2.2. Lotte Mart

A Korean-style shopping mall, Lotte Mart Danang offers a wide selection of fashion, beauty, household goods, and food at competitive prices. With 5 expansive levels, it’s a one-stop shop for both daily essentials and Korean-inspired finds.

More than just a shopping mall, Lotte Mart brings a mini Korea to Danang. The shopping experience here is a paradise for those who love Korean products, with a wide range of goods from top Korean brands. From skincare and beauty products to stylish fashion items, home appliances, and even K-pop merchandise, you can find everything that reflects Korea’s unique culture and trends. The supermarket section offers an extensive selection of authentic Korean snacks, sauces, and ready-to-eat meals, allowing you to bring a piece of Korea home.

Unlike many malls, Lotte Mart offers free parking and Wi-Fi, making it a hassle-free shopping experience. Plus, with regular promotions, exclusive discounts, and a flexible return policy, it’s a budget-friendly destination for both tourists and locals.

Lotte Mart brings a mini Korea to Danang

2.3. Go! Danang

If you’re looking for a budget-friendly shopping experience, Go! Danang (formerly Big C) is a popular supermarket and retail mall. Located just minutes from My Khe beach Vietnam, this mall is an excellent stop for picking up beach essentials or grabbing a bite after a relaxing day by the sea.

Compared to other malls, GO! Danang stands out with its five-in-one concept: shopping, dining, entertainment, learning, and sustainable development. Beyond offering a wide range of products, from groceries and fashion to electronics, the mall prioritizes education and sustainability. The space is designed to be engaging and inclusive, fostering events and activities that promote learning and environmental awareness.

The mall features well-known local and international brands, making it a great place for everything from fashion finds to tech gadgets. Don’t miss out on their popular grocery section where you can grab fresh local produce, snacks, or souvenirs to take home. If you're looking for a perfect gift or something unique, check out the trendy clothing stores or the specialty shops offering handmade crafts and sustainable products.

The market has two prominent frontages in the center

3. Shopping in Danang for Local Specialties

While you can find some local specialties in traditional markets if you take the time to explore, knowing exactly where to buy souvenirs in Da Nang makes the experience much easier and more enjoyable.

3.1. Dac San Ngon Danang Specialty Gift Store Central

Dac San Ngon is a haven for food lovers, offering a curated selection of Vietnamese specialties from various regions, with a strong focus on Danang’s culinary delights. Stepping inside, you're greeted by a vibrant space filled with an array of enticing flavors. Whether you're seeking nutrient-rich treats such as macadamia nuts, cashews, walnuts, oats, or mixed grains, or something more traditional like tangy pickled sauces, this store has something for everyone.

What makes Dac San Ngon stand out is its thoughtful packaging, designed for gifting, making it an excellent choice for souvenirs. Additionally, the store frequently updates its promotional deals and giveaways, which you can follow on its official Facebook page to grab the best offers.

The specialty store looks quite bright from the outside (Source: Đặc Sản Ngon Đà Nẵng - Đặc Sản Quà Tặng)

3.2. Vigift - Gift & Specialty Shops

ViGift is a specialty store based in Danang, renowned for its wide array of Central Vietnamese delicacies. With a curated selection of over 100 items, ViGift offers an impressive variety of snacks and dried goods, including tamarind-roasted squid, yellow snapper, dried beef, shrimp, dried fish, and squid. Each product captures the bold, rich flavors that reflect the vibrant culinary heritage of Central Vietnam.

Committed to quality and authenticity, ViGift sources its goods from trusted local suppliers, ensuring customers enjoy premium products at fair prices. Its convenient location and diverse offerings make it an ideal stop for travelers seeking meaningful souvenirs or tasty gifts for loved ones.

Vigift offers a spacious and comfortable atmosphere, with well-organized stalls (Source: Vigift - Đặc Sản Quà Đà Nẵng)

3.3. Huong Da Specialities Supermarket

With a staggering selection of over 2,000 products, this large-scale specialty store caters to both locals and tourists, serving over 1,000 customers daily. Here, you'll find a diverse range of local delicacies, organized into different categories for a seamless shopping experience.

From traditional confectioneries and dried seafood to premium fish sauces, herbal liquors, high-nutrition health products, coffee, tea, and dried fruits, Huong Da covers all bases. The store also offers luxurious gift sets, making it an excellent choice for those looking to bring home a taste of Danang in style.

Huong Da Specialty Supermarket has a modern facade, highlighted by local products

4. Handicraft Stores for Unique Shopping in Danang

Danang’s handicraft stores offer a glimpse into the city’s rich artistic heritage, featuring unique, locally made souvenirs. From traditional embroidery to handcrafted ceramics, these items capture the essence of Vietnamese craftsmanship.

4.1. Outstanda Handcraft - Local Handmade Souvenirs

Located in the heart of My An, right next to the lively An Thuong area, Outstanda Handcraft is a cozy little store filled with unique, handcrafted treasures. Every item here carries the artistic touch of local artisans, from polymer clay earrings, beautifully hand-embroidered crafts, and handmade notebooks to macrame gifts, crochet dolls, ceramic pieces, and wood-carved animal keychains.

Outstanda Handcraft serves as a place where local artisans can share their handmade work with visitors through souvenirs that reflect personal stories and cultural touches. Many visitors have found it worth the walk from An Thuong Tourist Town, often noting the charm of the handmade items, each one unique, cute, and reasonably priced around 100,000 VND - 130,000 VND.

Outstanda Handcraft stands out with its colorful facade, attracting tourists with its unique handcrafted items from Danang

4.2. Nguyen Nguyen - Handmade Gifts & Accessories

If you’re a fan of handcrafted jewelry and meaningful keepsakes, Nguyen Nguyen is the place to be. This charming store specializes in handmade bracelets and necklaces with a variety of styles, particularly Tibetan Buddhist jewelry, which is one of their most popular collections. Alongside jewelry, they also offer greeting cards, candles, socks, and eye-catching seasonal decorations.

What makes Nguyen Nguyen special is that you can request a custom jewelry design on the spot. The team is more than happy to help craft a one-of-a-kind bracelet or necklace tailored to your taste.

Nguyen Nguyen offers a cozy space with exquisite handmade products (Source: Nguyên Nguyên Shop)

4.3. Danang Souvenir & Stationery

Nestled in a cozy corner, Danang Souvenir & Stationery offers a delightful treasure trove of Vietnamese culture through its carefully curated selection of stationery and souvenirs. From the delicate craftsmanship of traditional Do paper to the unique texture of seashell paper, this shop showcases the rich artistic heritage of Vietnam. Explore a stunning array of postcards adorned with vibrant local art, and for those with a creative flair, there's a variety of high-quality art supplies and exclusive posters. Add a touch of fun with quirky temporary tattoos inspired by Vietnamese paintings.

What sets this store apart is its unbeatable value, offering great prices on everything, from souvenirs to art materials, compared to other shops in the area. The friendly staff only adds to the charm, making each visit a pleasure. Many customers who have stopped by have noted that it's a nice spot for both office supplies and souvenirs, with some mentioning unexpected finds like fabric masks and a variety of pens at reasonable prices.

Although Danang Souvenir & Stationery is small in size, it is filled with unique souvenirs

4.4. Hop Handi Danang - Notebook & Handmade Gifts

One of the most charming offerings from Hop Handi is their custom fabric bookbinding service, where you can choose your favorite fabric and in just 15 - 20 minutes, have a beautifully wrapped notebook ready. Plus, they offer free gift wrapping, a great touch for those looking to give a thoughtful present.

Stepping into Hop Handi feels like entering a cozy little artistic garden, where every corner is filled with the charm of handcrafted beauty and a welcoming ambiance. The moment you walk in, you’re greeted by an atmosphere that invites you to slow down and appreciate the art. Many visitors have shared positive impressions of Hop Handi, often highlighting the friendly, helpful staff and the cozy atmosphere that makes browsing for items like notebooks a pleasant experience.

Customers can choose their favorite fabric and create a beautiful handcrafted notebook in just a few minutes (Source: Hợp Handi)

5. Best Places for Clothes Shopping in Danang: Markets, Outlets & Fashion Stores

For fashion enthusiasts wondering about clothes shopping in Danang, the city offers diverse options from budget-friendly markets to trendy boutiques and factory outlets in Danang.

5.1. Traditional Markets for Affordable Fashion

Han Market remains the top choice for budget-conscious shoppers, offering traditional Vietnamese clothing, modern casual wear, and accessories at unbeatable prices. The second floor houses dozens of clothing stalls where you can find:

• Traditional wear: Ao dai, silk scarves, conical hats (20,000-500,000 VND)
• Casual clothing: T-shirts, jeans, dresses (50,000-300,000 VND)
• Accessories: Bags, shoes, jewelry (30,000-200,000 VND)

Con Market also features a clothing section with everyday wear and work clothes at very affordable prices, making it popular among locals.

5.2. Factory Outlets and Discount Stores

Danang's proximity to major textile manufacturing areas means several factory outlet stores offer branded clothing at reduced prices:

Saigon Square Danang

• Address: Various locations in city center
• Specialties: Export-quality clothing, sportswear, branded replicas
• Price range: 100,000-800,000 VND
• Best for: Nike, Adidas, Zara-style clothing at 30-50% off retail prices

Textile Factory Outlets (Industrial Zones)

• Location: Hoa Khanh Industrial Zone, Lien Chieu District
• What to expect: Direct-from-factory clothing, bulk buying options
• Savings: Up to 70% off retail prices
• Note: Requires transportation; best visited in groups

5.3. Modern Fashion Boutiques

An Thuong Street Fashion District An Thuong area has emerged as Danang's fashion hub, featuring local designers and trendy boutiques:

• Local designer stores: Unique Vietnamese-inspired fashion (300,000-2,000,000 VND)
• Vintage and thrift shops: Curated second-hand pieces (100,000-500,000 VND)
• Beachwear specialists: Perfect for coastal lifestyle (150,000-800,000 VND)

Vincom Plaza Fashion Floors For international brands and higher-end fashion:

• International brands: Zara, H&M, Uniqlo equivalents
• Premium Vietnamese designers: Contemporary fashion with traditional touches
• Cosmetics and accessories: Complete fashion styling options

5.4. Specialty Clothing Markets

Night Market Fashion Stalls Son Tra Night Market offers trendy, youth-oriented fashion:

• Streetwear: Hip, casual styles popular with young travelers
• Tourist clothing: Souvenir t-shirts, beachwear, hats
• Accessories: Trendy bags, sunglasses, jewelry

6. Danang Shopping Guide: Tips for Tourists

To make the most of your shopping in Danang, here are some essential tips to help you shop smart and bring home the best finds.

• Shopping paradise with unique souvenirs: Here are some must-buy items that make perfect souvenirs for yourself or gifts for loved ones:
  • Fresh seafood and high-quality dried seafood products: Being a coastal city, Danang is famous for its seafood. Dried squid, fish sauce, and shrimp paste are flavorful souvenirs that capture the city’s culinary essence.
  • Tropical fruits: Depending on the season, you can find juicy durian, sweet mangosteen, and refreshing dragon fruit at local markets. These fruits make for a delicious treat or a thoughtful gift.
  • Handmade crafts & unique souvenirs: From artisanal jewelry and locally crafted notebooks to bamboo and wood carvings, Danang’s handicrafts offer a special way to remember your trip.
• Payment method: While shopping malls and large stores accept credit cards, local markets and small vendors usually prefer cash. It’s best to carry small VND bills for smoother transactions, especially when bargaining.
• Bargaining tips: At traditional markets, polite negotiation is expected and even encouraged. Start at around 70% of the initial price and bargain with a friendly smile since most vendors appreciate a respectful approach and might give you a great deal.

Danang will be a shopping paradise if you master the small tips when shopping (Source: Pexels)

7. Shopping Budget & Cost Expectations

Budget-friendly options: Danang offers excellent value for money compared to other major Vietnamese cities. Local markets like Han Market and Cho Con are perfect for budget shopping, with souvenirs starting from VND 20,000-50,000 (USD 0.80-2.00). Price ranges by category:

• Handicrafts & souvenirs: VND 30,000-200,000 (USD 1.20-8.00) for items like keychains, postcards, and small wood carvings
• Clothing & textiles: VND 100,000-500,000 (USD 4.00-20.00) for ao dai, silk scarves, and locally made garments
• Dried seafood: VND 150,000-800,000 (USD 6.00-32.00) per kilogram depending on quality and type
• Fresh tropical fruits: VND 20,000-100,000 (USD 0.80-4.00) per kilogram at local markets

Money-saving tips:

• Visit local markets early morning (6-8 AM) for the freshest products and better prices
• Buy in bulk when purchasing dried seafood or multiple souvenirs for additional discounts
• Compare prices between different vendors before making purchases
• Shopping malls may have higher prices but offer fixed pricing and air conditioning for comfort

Currency exchange: ATMs are widely available throughout Danang, and many accept international cards. Exchange rates are generally better at gold shops than at hotels or airports.

With its diverse shopping scene, shopping in Danang is an experience every traveler should embrace. The city seamlessly blends tradition and modernity, offering everything from vibrant night markets and artisan shops to upscale shopping centers. Shopping here isn’t just about buying things, it’s about immersing yourself in the local culture and bringing home a piece of the city’s charm.

For up-to-date travel information, shopping destination highlights, and food tips, visit Vietnam Airlines’ official website.