The new logo featured one of the most enduring and meaningful symbols of the Vietnamese people - the Lotus flower. Vietnamese people see the lotus as a symbol of their ancient culture and their ability to withstand great adversity and retain their unique traditions. The lotus is associated with the enlightenment and perfection. It is a common, yet noble and sacred flower. The gold color was chosen to show the high quality of our product and evoke a sense of luxury.
On October 20th, 2002, Vietnam Airlines introduced a new logo and corporate identity that symbolized its dramatic progress towards becoming a world-class airline. The launch represented a complete repositioning and branding of Vietnam Airlines, coupled with significant improvements in its infrastructure, operations and fleet.